Data & Analytics Training:
A deep dive into GA4, GTM, and Looker Studio
An intensive, hands-on training that enables you to work independently with Google Analytics 4 and Google Tag Manager. Learn how to report like a pro, master the technical setup, and create eye-catching dashboards.
Master GA4 and learn the tricks of the trade
Learn to track your website with Google Tag Manager
Build your own insightful dashboards with Looker Studio
Data & Analytics
Deep Dive Training
Learn the ins and outs of GA4. Track your website like a pro with Google Tag Manager.
Do you still feel a bit lost in the new Google Analytics environment? Do you want to make analyses as strong as before? Or even stronger? Do you aim to truly make a difference as a marketer, from setup to reporting?
In no time, we’ll equip you with an in-depth knowledge of the world’s most renowned Analytics tool. You’ll immediately apply your acquired knowledge to your own website and explore the extensive possibilities of three different Google solutions:
- Google Analytics 4
- Google Tag Manager
- Google Looker Studio
Accelerated learning with
the T-shaped methodology
Those who know us understand our approach: a focus on practical learning and personal guidance
by experts. This training is no different:
Why this method is so powerful
You combine independent learning with practical assignments and coaching/sparring with an expert. This way, you learn in 3 different ways, ensuring you truly master the material.
Additionally, you have the flexibility to schedule your lessons when it suits you. But… the weekly coaching deadlines help you avoid procrastination.
Price and practical information
€2050
- 5 practice-oriented sessions
- 7 personal coaching sessions
- Assignments and tests
- Access to the T-shaped community for questions and feedback
- Certificate of completion
- KMO-portefeuille recognized training*
*Up to 30% subsidy on the training program available through KMO-portefeuille (SME e-wallet)
Sign up for this training program today
1. Leave your details using the form below
2. We get in touch to schedule your start date and coaching sessions
3. Get access to the learning platform and get ready to dive in!
Frequently asked questions about this program
Is prior knowledge required for this training?
In principle, you can start this training without prior knowledge. If you already have a basic understanding of HTML, JavaScript, and Google Analytics, it will make the program easier for you.
When does this program start?
Our programs start whenever you want. You can begin within a week after your registration, or you can delay a bit—no problem at all.
Who will guide this program?
This specific training program is guided by two passionate coaches. Roel Peters handles GA4 and GTM. With his unique combination of in-depth Analytics knowledge and enthusiasm for the subject, implementing and interpreting becomes a breeze. He is happy to teach you the tricks of the trade with the necessary patience. Looker Studio is guided by Mathieu Van de Velde. He certainly doesn’t lack passion for this tool, nor experience. Just think about how many dashboards you can create in 12 years as a marketer for a digital agency. Will he succeed in making you just as enthusiastic about dashboards after this training?
What exactly does the KMO-portefeuille discount mean?
For SMEs, the government provides a subsidy of 30% for small businesses and 20% for medium-sized businesses. This means that the price after applying the KMO-portefeuille discount is:
- €1435 (excl. VAT) for small businesses
- €1640 (excl. VAT) for medium-sized businesses
Sign up here
“T-shaped Academy is so much better than typical digital marketing courses that are almost always purely theoretical. You are challenged to step out of your comfort zone. By turning theory into practical assignments based on your own job content, you learn much faster. I highly recommend it!”
Interview: This company aims to fill the pressing shortage of experienced digital marketers with an innovative training program
While not yet officially a shortage occupation, experienced digital marketers seem to be highly sought after these days. The brand-new T-shaped Academy is stepping in with an innovative training program: ‘We aim to elevate junior marketers to a higher level in 12 weeks, so we can alleviate some of the current market pressure.’
