Founder / Trainer / Coach
Isabel Van Ruyskensvelde
Isabel has over 12 years of experience in digital agencies. At The Reference, she worked as a digital marketer, project manager, and operations manager. In addition to organizing after-work drinks and team weekends, she led a team of 20 digital marketers and project managers.
Her strengths include mentoring and onboarding juniors, coaching various profiles, and providing strategic support for projects.
At T-shaped Academy, Isabel is responsible for intake interviews, developing personalized tracks, coaching, and delivering training sessions on Google Advertising and Social Media.
"No gurus or big names, just seasoned marketers with loads of practical experience."
Founder / Trainer / Coach
Stein Peeters
Stein is a passionate digital marketer with over 11 years of experience. He combines technical expertise with creative marketing. As one of the driving forces behind T-shaped Academy, Stein is responsible for the development and quality checks of the courses and works with Isabel to further develop the growth of T-shaped Academy. During our after works, he is responsible for the Gin-fizz cocktails, one of his secret talents.
In the past, Stein has worked as a freelance digital marketer for various companies, developing and implementing digital strategies. He also spent 5 years at The Reference, where he applied his digital marketing skills for clients such as IKEA, Carglass, and AG Insurance. As a true T-shaped marketer, Stein will strategize and optimize any part of your funnel. He specializes in SEO, CRO and growth hacking. He can’t wait to share the knowledge he has gained over the years and help you put it into practice.
Coach / Trainer
Lieze Vande Keere
Lieze has over 8 years of experience in digital marketing. As a consultant in leading agencies, she has worked with companies from various sectors, including e-commerce, B2C, and B2B. She easily adapts to your business needs.
It has always been her passion to help people grow: from coaching junior colleagues to training clients she worked for as a consultant. She is most passionate about everything related to advertising and will challenge you from time to time to maintain an overview of your digital marketing strategy.
Coach
Dries Bultynck
Dries Bultynck is extremely curious, slightly critical, and has 17 years of digital marketing experience. Google Ads, SEO, CRO, digital strategy, and Meta advertising—there are few digital marketing areas this T-shaper hasn’t mastered.
He spent a long time on the agency side, where he thrived in the fast-paced environment and ever-changing projects. It was also there that he discovered his love for e-commerce and retail. After a year in a tech start-up, Dries is fully prepared to guide and challenge our T-shapers with his pragmatic approach and thoughtful questions.
Trainer / Coach
Roel Peters
Roel is responsible for the advanced analytics segment of T-shaped Academy. It’s not a dull how-to of the Google Analytics interface, but a comprehensive overview of the data and analytics landscape. GA4 is also thoroughly covered.
He starts from the positioning of analysis and insights within a business context and at a macro level, and then builds on the hands-on knowledge you need to implement tracking and signals yourself and correctly interpret the results.
Coach / Trainer
Mathieu Van de Velde
Mathieu Van de Velde knows the digital marketing world inside out after 12 years of digital agency experience, making him the perfect addition to our coaching team! He focuses on Analytics, CRO, and SEO and loves nothing more than helping digital marketers elevate their skills. He pushes you out of your comfort zone and challenges you to think three steps ahead to achieve the optimal result. His not-so-secret obsession is Google Looker Studio, and he brings that passion to you in a brand-new course, so you too can learn to create fancy dashboards!
Trainer
Amy Van Wingen
Amy is a small whirlwind, eager to learn and very enthusiastic. She has a broad profile with a solid background in both PR and marketing. Before starting as an online marketer, she worked as a PR consultant in a communications agency. With over 6 years of experience, she is well-versed in SEO and can confidently call herself a specialist in social advertising, content, and influencer marketing.
She worked for 2 years on the agency side and is now continuing as a freelance marketer. At T-shaped Academy, she shares her knowledge of TikTok advertising and influencer marketing.
Trainer
Frank De Graeve
As an experienced service designer and ideator, Frank De Graeve has a passion (the type that, if you get him talking about it, he won’t stop) for creating new digital products on a solid strategic foundation. With his broad knowledge, Frank helps companies and organizations formulate perfectly fitting digital solutions based on their objectives and ambitions to meet their customers’ needs.
