Take your marketing team to a higher digital level
Many marketing teams struggle to make the switch to digital or to take that next step forward.
Often, there is a lack of necessary experience and little room for sparring. In the day-to-day job, time for exploration and deepening knowledge is the first thing to be pushed aside, even though it energizes your team.
At T-shaped Academy, we listen to what your company and team need. What skills are missing, what challenges are you currently facing, and which strengths do you want to further develop?
The weekly 1-on-1 coaching provides the necessary accountability and depth that is lacking in traditional training programs. Moreover, we keep you updated on the progress during the program and make adjustments if needed!
Much more than
just hard skills
No matter how you look at it… an intensive training followed by multiple people at the same time creates a bond. Besides the hard skills the team learns, we notice many additional effects. It’s like a bit of a team-building exercise in disguise.
Your people apply their knowledge to your company’s website and projects. They are forced to step out of the comfort zone of their daily jobs. This initially causes some anxiety, but it invariably translates into greater self-confidence.
Overall, we observe the following transformation within the teams we train:
Why Xerius and MyFamily enrolled their entire marketing team in the T-shaped training
At Xerius, the entire marketing team was suddenly enrolled in the innovative training of the T-shaped Academy. ‘Marketing is digitalizing at a rapid pace,’ says Bruno Van de Moortel, Head of Marketing at the Xerius Group. ‘With this training, I not only deepen my team’s digital knowledge in a short time, but also discover their true strengths.’
Curious about what your team can learn in 12 weeks?
Our approach:
- We discuss the digital marketing ambitions you have with the team and the company.
- We conduct an intake interview with each team member.
- Based on that and the initial briefing, we create a personalized track for everyone.
- The compiled tracks are then discussed with you.
Ready to invest in your team?
