Program with a focus on advertising
Besides a broad base (after all, you don’t become a T-shaped marketer overnight), this pathway focuses on performance marketing. Social media advertising, SEA, display advertising, … You’ll learn it all.
We’ll unveil the secrets and ensure that by the end of your 12 weeks, you are setting up and optimizing campaigns yourself. You’ll experiment smoothly with different copies, formats, and of course, create a kick-ass landing page!
For marketers with a lot of or little experience, there is a lot of added value to be gained from these courses, and especially from the accompanying coaching conversations.
| Week | Course |
|---|---|
| 1 | Funnel marketing |
| 2 | Behavioral psychology |
| 3 | GA4 basics |
| 4 | Social advertising strategy |
| 5 | Facebook and Instagram advertising |
| 6 | SEA part 1 |
| 7 | SEA part 2 |
| 8 | Display advertising |
| 9 | YouTube advertising |
| 10 | Landing page optimization |
| 11 | Growth hacking basics |
| 12 | Growth hacking tactics |
Looking for a training program entirely tailored to you?
Plan your free intro call here.
Program with focus on content
Whether you’re already adept at whipping up blog posts or aspiring to do more with content, in this pathway, you’ll learn to outline a content strategy from A to Z. As always, we start with a broad base and then focus on all the content aspects of digital marketing.
By the end of this training, you’ll be perfectly capable of developing a content strategy, selecting the right keywords, and getting down to effective writing. You’ll also learn how to promote your content through social media channels. Additionally, you’ll learn to track the results of your hard work in Google Analytics and adjust your actions accordingly.
Hi Isabel and Stein, I've really learned a tremendous amount already. At Blue Lines, we got the push we needed to finally get around to creating a website that is found online for the right keywords and really works. Thanks, thanks, thanks for all the tips!
| Week | Course |
|---|---|
| 1 | Digital marketing strategie |
| 2 | Behavioral psychology |
| 3 | ChatGPT voor marketing |
| 4 | Google Analytics basics |
| 5 | SEO basics |
| 6 | Storytelling |
| 7 | Funnel marketing |
| 8 | Content marketing |
| 9 | Copywriting |
| 10 | Lead generation |
| 11 | Social advertising strategy |
| 12 | Meta advertising |
Looking for a training program entirely tailored to you?
Plan your free intro call here.
Strategic program for managers
Are you a Marketing manager, team manager, or project manager? Do you feel that you sometimes can’t guide your team concretely because you lack sufficient knowledge of digital marketing execution? Want to challenge your agency more effectively and brainstorm with them about new tactics to reach more customers online?
Look no further! This pathway is tailor-made for managers. You’ll get a broad base and thoroughly understand the online marketing landscape. Additionally, we get your feet dirty during the course, as learning by doing is our motto.
After completing your training, you’ll easily participate in brainstorms with your agency, better estimate the workload of potential projects, and support your team even more effectively.
Your lessons are well-structured, to the point and incredibly pleasant to follow. Perfect for people working full-time. I don't mind at all to sit back down at the computer in the evening and start my next course. Kudos to you!
| Week | Course |
|---|---|
| 1 | Digital marketing strategy |
| 2 | Behavioral psychology |
| 3 | GA4 basics |
| 4 | ChatGPT for marketing |
| 5 | Storytelling |
| 6 | Funnel marketing |
| 7 | Social advertising strategy |
| 8 | Facebook and Instagram advertising |
| 9 | Lead generation |
| 10 | LinkedIn organic |
| 11 | Growth Hacking part 1 |
| 12 | Growth Hacking part 2 |
Looking for a training program entirely tailored to you?
Plan your free intro call here.
A program fully tailored to your needs? No problem!
Use one of our example pathways as a starting point and completely customize it to your needs. During an intake interview, we’ll map out your current skillset, explore your interests and ambitions.
Based on this, we’ll develop a personal training program for you, fully adapted to your job, level and future goals!
Choose the training program that suits you
Focus track
Per participant (excl. VAT)
€2950
With this focus track, we elevate the digital skills of your choice to unprecedented heights in 8 weeks. Apply your knowledge directly on the job and receive personal coaching from experienced marketers.
- Personalized learning pathway
- 8 courses
- 8 personal coaching sessions
- Assignments and tests
- Certificate of completion
- Access to the T-shaped community
- *KMO-portefeuille discount applies
Growth track
Per participant (excl. VAT)
€4100
This intensive growth path is for digital professionals who want to delve deeper. A personalized 12-week journey where we elevate your skills to new heights. Focus on broadening and deepening your skills.
- Personalized learning pathway
- 12 courses
- 12 personal coaching sessions
- Assignments and tests
- Certificate of completion
- Access to the T-shaped community
- *KMO-portefeuille discount applies
Mastery track
Per participant (excl. VAT)
€5900
Looking for true mastery? This track gives you access to 12 courses with coaching, as well as year-round expert guidance. Let us be your teacher, mentor, challenger and cheerleader.
- Personalized learning path
- 12 courses
- 12 individual coaching sessions
- 14 extra coachings through the year
- Assignments and tests
- Certificate of completion
- Access to the T-shaped community
- *KMO-portefeuille discount applies
Focus track
Per participant (excl. VAT)
€2950
With this focus track, we elevate the digital skills of your choice to unprecedented heights in 8 weeks. Apply your knowledge directly on the job and receive personal coaching from experienced marketers.
- Personalised learning path
- 8 courses
- 8 coaching sessions
- Assignments and tests
- Certificate of completion
- T-shaped community access
- *KMO-portefeuille discount applies
Growth track
Per deelnemer (excl. BTW)
€4100
This intensive growth path is for digital professionals who want to delve deeper. A personalized 12-week journey where we elevate your skills to new heights. Focus on broadening and deepening your skills.
- Personalized learning path
- 12 courses
- 12 coaching sessions
- Assignments and tests
- Certificate of completion
- T-shaped community access
- *KMO-portefeuille discount applies
Mastery track
Per participant (excl. VAT)
€5900
Looking for true mastery? This track gives you access to 12 courses with coaching, as well as year-round expert guidance. Let us be your teacher, mentor, challenger and cheerleader.
- Personalized learning path
- 12 courses
- 12 coaching sessions
- 14 extra coachings through the year
- Assignments and tests
- Certificate of completion
- T-shaped community access
- *KMO-portefeuille discount applies
Interested in developing your personal learning path with Isabel?
*Small and medium sized businesses are eligible for 20% to 30% respective subsidy.
